If you are planning to leverage digital marketing for your business in 2020, you must be aware of what works and what does not work. It will help you save your time and invest your marketing budget smartly.
All digital marketing consultants will relate to the fact that SEO has been changing drastically over time, and it becomes challenging to get along with every new Google algorithm.
Read on to know the top 10 SEO trends that will help you craft the best marketing strategies for your businesses in 2020.
Optimize For BERT With User-Focused Content
Google launched its most popular algorithm BERT in 2019, which has forced marketers to create more and more user-focused content. This algorithm helps users find the most relevant and precise solutions to their queries on the web.
The best way to beat this update is by listening to your customer’s stories and using that data in your marketing decisions. Make sure you understand the intent behind a user’s search and provide the best solution.
The key to acquiring more and more customers on the web in 2020 is to help users with relevant answers. People are more likely to purchase from a trusted brand that is helping them make smarter buying decisions.
Create And Publish High-Quality Content
More and more online businesses are turning to content marketing because paid ads are getting costlier day by day. When it comes to content marketing, the primary strategy is to create content that is valuable and helps users find solutions to their queries.
Creating high-quality content is an essential element of an effective SEO strategy. Google promotes websites that have relatable, valuable, and high-quality content. Your content must not sound like a sales pitch but a genuine piece of information that intends to help readers.
Keyword Research Is More Important Than Ever
It does not matter if searches are done by voice or by entering text; keywords will always be the primary factor for ranking algorithms. With the cut-throat competition on the web today, it becomes highly essential to do proper keyword research before you craft your marketing strategies in 2020.
You can hire a seo expert, or you can use keyword research tools. Do not forget to include long-tail keywords in your list as they are more specific and bring more conversion rate.
Optimize Your Website For Voice Search
Mobile devices have become mainstream in the last few years. It has forced marketing professionals to optimize their websites for voice-based queries.
Optimizing for voice is simply including the answers to the most frequently asked questions by the users on the web. Most of the voice searches are related to local queries. There are three types of questions answered by Google:
Direct Answer Questions( DAQ)
Example: Who played the role of Batman in the dark knight?
Short Answer Questions(SAQ)
Example: Why does the sky appear blue?
Long Answer Questions(LAQ)
Example: How to make pasta at home?
Include Video Marketing For Best SEO Strategies
Just like voice searches are on the rise, video is the next king of content. Almost 96% of people agreed to the fact that watching a video has helped them understand a product or service better, according to Wyzowl.com.
Many established brands are leveraging the increasing video consumption habits of the users to promote their products and services via video content. You can use YouTube and Facebook as a prominent platform for video marketing.
Collaborate With Top Influencers To Boost Conversions
According to the data by Business Insider, almost 30% of all internet users are using adblockers today. People block ads because they are interruptive and hinder the overall experience of the user on the web.
It has led to the rise of influencer marketing, where brands collaborate with internet influencers to drive more traffic, leads, and sales.
People are more likely to trust a person than a new brand when it comes to making a purchase online. There are a lot of influencers on Social media in different domains like food, tech, health, and more. You can leverage their massive following to boost your engagement and conversions on your website.
Mobile UX Will Play A Vital Role In Your Ranking
While crafting your mobile SEO strategy, you must consider the user experience(UX) as your top priority. Mobile searches are increasing exponentially, so it becomes critically important that your website pages are optimized for mobile devices.
While improving the mobile UX, make sure the loading time of your website is low as a slow website can harm your credibility.
Use Of Artificial Intelligence In Google Searches
Artificial Intelligence has been here for a good time now, and it is becoming one of the most prominent technologies of all time. Almost every industry is using AI to make its operations more smooth and human-centric.
Google is also investing a lot in AI technology to help determine the valuable web page with ease and rank them accordingly. The primary aim of google to use AI is to provide better search results to its users.
Use Data Science To Make Better Decisions
A complete analysis of your data can do wonders for your SEO strategy. One of the best applications of data science is tracking user behavior and making necessary changes that align with more clicks and conversions.
Data science can help you make concrete decisions by letting you verify metrics like loading time, bounce rate, indexing, redirects, and more. With the help of data science, you can easily recognize the common issues and resolve them in time.
Excellent Digital Experience Is A Must
No user will stay on a website that has a poor interface, complex navigations, and slow loading time. Publishing high-quality content will mean nothing to users if your website is not up to the mark when it comes to the digital experience.
Make sure your website provides a seamless experience to the users, or else they will bounce back. A higher bounce rate will negatively affect your overall ranking on SERP.
These are some of the top SEO hacks that you must consider while crafting your digital marketing strategy for 2020. These tips will help you stand out from your competitors and boost your conversion rate.